[1][8][9][10] Although the township is small, Baird Bay has become a tourist attraction due to its Australian sea lion colony.

Local tour guides take small groups of tourists for interactive swimming sessions with the sea lions and Bottlenose dolphins.

[12] The isolated town has very limited facilities, with only a few houses, a camping ground and boat ramp.

The nearest town for supplies is Streaky Bay, 51 kilometres (32 miles) north.

The 2021 Australian census which was conducted in August 2021 reported that Baird Bay had a population of 5 people.