[2] In 1990 it diversified into bus operation with the launch of the "China Link" service connecting major pottery factories in Stoke-on-Trent for visitors to the area.

The company joined Julian Peddle's newly formed Status Group in 1999, and the trading name BakerBus was adopted for local services.

[3] However the company's route 99 was made fully commercial in 2006 and extended to operate to Macclesfield and continued to serve the AstraZeneca site at nearby Hurdsfield.

At the same time the X1 service ceased to operate into Stafford Town Centre, and now terminated at the Staffordshire University campus at Beaconside.

[3] A new network of town services in Congleton, branded as Beartown Bus with a new green livery, was awarded by the council to BakerBus from August 2007.

[3][8] Three new Plaxton Primo single-deckers were acquired for the routes, and all were later named after bears to highlight charity work to end bile farming.

The surviving Bakers Coaches operation closed down in October 2015,[20] and its remains were acquired by Hino Travel of Nottingham in December 2015.

[3] BakerBus' fleet was originally dominated by Mercedes-Benz minibuses, with the first full-size vehicle, a Volvo B10B, arriving in 1993.

[24][25] Other types operated included Mercedes-Benz Vario minibuses, Volvo B6LEs, DAF SB120s and Optare Solos.

In December 2008, following a partnership with Cheshire County Council, BakerBus became one of the first operators to introduce ticket machines with Smartcard readers for the pensioner's free travel scheme.