Bakery mix

[1] A bakery mix can be used to make a wide variety of baked goods from pizza dough[2] to dumplings[3] to pretzels.

[4] Chris Rutt and Charles Underwood of the Pearl Milling Company, developed Aunt Jemima, the first "ready mix."

[5] Carl Smith, a sales executive at General Mills, got the idea of selling a pre-mixed blend of flour, salt, baking powder, and lard to create biscuits from a chef on a train in 1930.

After Smith pitched the idea for a biscuit mix to sell, head chemist of General Mills, Charlie Kress, created Bisquick.

Ernest Dichter, an analyst for General Mills, interviewed women that used the cake mixes and reported that the simplicity of the mixes made women feel too self indulgent because there wasn't enough work involved.