It was established as a single store at Gajah Mada Street in 1959, and has since then expanded to over 50 locations mostly in Greater Jakarta.

The company started as a noodle stall located at Gajah Mada Street in Jakarta, established by couple Tjhai Sioe and Loei Kwai Fong in 1959 with five tables.

[1][2] The original location at Gajah Mada has been visited by multiple Indonesian presidents from Sukarno to Joko Widodo, with B. J. Habibie and Megawati Soekarnoputri being regular customers.

[3] In December 2024, Djarum acquired 85 percent of the company for a reported figure of "between Rp 2 and 2.4 trillion" (~USD 120 to 150 million).

Its most popular and flagship product remains "Bakmi Spesial GM", a noodle dish served with chicken broth, topped with soy sauce chicken, choy sum and mushrooms and priced at around Rp 32,000 (USD 2.2) in 2019.