[4][6] As of 2023, Kovács serves as Professor of Organizational Behavior with an additional courtesy appointment in Sociology.
[6] This exploration considers how quality and relevance are constructed through social evaluations and categorization, focusing on the relationships and interactions of various audience segments and networks.
His methodologies often involve analyzing large datasets, specifically online reviews and social connections.
[7] With his co-authors, Michael T. Hannan, Gael Le Mens, Greta Hsu, Giacomo Negro, László Pólos, Elizabeth Pontikes, and Amanda Sharkey created a novel theoretical approach on an understanding of how people use basic concepts in their everyday lives to give meaning to objects, other people, and social situations and actions.
[8] In recent work, he shows the implications of GenAI and ChatGPT on categorization processes.