Balaji Telefilms also produces reality TV, comedy, game shows, entertainment, and factual programming.

In the 2010s the company produced several hugely successful drama series which includes Pavitra Rishta,[3] Tere Liye, Pyaar Kii Ye Ek Kahaani, Bade Achhe Lagte Hain,[4] Jodha Akbar, Yeh Hai Mohabbatein,[5][6][7] Kumkum Bhagya,[8][9] Meri Aashiqui Tum Se Hi, Kasam Tere Pyaar Ki, Kundali Bhagya,[10][11][12] Yeh Hai Chahatein, Bhagya Lakshmi, and Parineetii (TV series).

The most notable success includes Kasautii Zindagii Kay where she introduced the biggest fictional characters like Prerna and Komolika and Kyunki Saas Bhi Kabhi Bahu Thi.

Other examples include Kahaani Ghar Ghar Kii, Kaahin Kissii Roz, Kahiin to Hoga, Kkusum, Kutumb, Kohi Apna Sa, Kasamh Se, Pavitra Rishta, Parichay, Kya Hua Tera Vaada, Jodha Akbar, Tere Liye, Bade Achhe Lagte Hain, Yeh Hai Mohabbatein, Naagin, Kasam Tere Pyaar Ki, Kumkum Bhagya and Kundali Bhagya.

Ltd., merged with Balaji Telefilms Ltd.[17] During 2000–04 the stock market capitalization grew sixteenfold to ₹571 crores when Star India acquired a 26% stake in the business.

[20][21][22] [23][24][25] In 2014, the company and Ekta Kapoor were subject to protests in Jaipur led by the Shri Rajput Karni Sena (SRKS), a Hindutva group.