The channel primarily airs Japanese kids animation with some other children's television series in Hindi, Tamil, Telugu.

[9] In October 2021, it was announced that the channel would gain an HD simulcast, alongside a sister network named Super Hungama, a rebranding of Marvel HQ.

[12] A Hindi dub of the Shin Chan anime started airing on Hungama TV on 19 June 2006, and it gained up to 60% of the channel's market share.

[13] There were complaints from parents over the main character's behaviour and the attitudes exhibited towards elders on the show, both of which were seen as a negative influence on children.

This resulted in the Ministry of Information and Broadcasting banning the show in 2008, and requiring the series to be censored when fans made several requests to have it brought back.