The Newport Bay investment Company wanted to attract lot buyers to an undeveloped spit of sandy land now called the Balboa Peninsula.
These two structures were built to coincide with the opening of the southern terminus of the Pacific Electric Railway Red Car line from Long Beach to the Balboa Peninsula.
The plan worked; multitudes of beachgoers flocked to Balboa, and many purchased lots.
In the 1980s, the first of Orange County's Ruby's Diner restaurants opened on the pier.
The wooden posts have since been reinforced with steel sheathing and braces to prevent further damage.