[5] The festival was established in 2010 by the Urban Foundation in cooperation with the Association of Professional Photographers of Bosnia and Herzegovina and the online photography journal fotografija.ba.

The 11 categories are as follows: Nudity, Fashion, Cultural Heritage, Mobile Phone, Sports and Leisure, Portrait, Abstract, Nature and Landscapes, News and Politics, Press.

[14] Submissions for the competition program are accepted from the beginning of December with the final selection being made during the first week of January.

[19] The education program kicks off after the festival opening and is made up of lectures and workshops organized in numerous venues across the city.

[20] The networking program, which is of an informal nature, includes round table discussions, tours of the city called photo safaris, interactive café lectures and concerts.