The New York Times wrote that Ballerina Farm was "simultaneously one of the most popular social media stars in the country and a lightning rod for criticism.
"[4] Hannah Neeleman has been criticized for romanticizing traditional gender roles, failing to publicly display the farm's hired employees, and not acknowledging the family's financial privilege.
The Ballerina Farm store sells a range of other products including pre-packaged baked goods, beeswax candles, honey, sourdough starter, kitchen supplies, clothing, and flowers grown in Ecuador, and more.
[5][11] Three full-time workers assist in the day-to-day operations of Ballerina farm, while thirty are employed at a warehouse and ten in an office.
[2] He is the son of David Neeleman, who founded five airlines including JetBlue and led efforts to take TAP Air Portugal private.
[7] The couple spent several years living in Brazil for Daniel's corporate job as director of home security company, Vigzul, which was founded by his father.
Upon returning to the United States, Daniel attended business school at the University of Utah while serving on the board of a different security company.
[5] Neeleman told The New York Times that the family hires a personal assistant, a homeschool teacher for five of her school-aged children, and an occasional babysitter.
[17] In 2023, she competed as Mrs. South Dakota and was crowned Mrs. American (which is a separate pageant from Mrs. America, though both are run by Elaine Marmel, an 86-year-old who additionally heads the Mrs. World competition).