Balloom was created in March 2011 by Toku P, who asked seven other musicians who were popular on Niconico Douga in 2009 to join the label.

[1][2] Four founding members of the label, Wowaka, Toku, Fullkawa Honpo and Hachi (Kenshi Yonezu) formed a production collective called Estlabo to work on the ending theme song of the anime Anohana: The Flower We Saw That Day, a cover of Zone's "Secret Base (Kimi ga Kureta Mono)" sung by voice actresses Ai Kayano, Haruka Tomatsu and Saori Hayami.

[5] The label organised their first live concert for Honpo Fullkawa's at Shimokita Mosaic in Tokyo on October 22, 2011.

In November 2013, Wowaka's band Hitorie was signed to major label Sony.

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