Featuring music composed by Yuvan Shankar Raja, the film began production in June 2016, and was released on 29 December 2017.

Jeevanandam, an aspiring filmmaker, travels to Ooty along with his wife Jacqueline, his nephew, and two friends in the hope of making a film on a haunted house which he discovers through a Facebook post.

After realising that they are the targets of ghostly beings, they search for a priest who befriends them and helps them, and through him, get to know Jeeva's previous birth as Charlie and the injustice done to him.

In March 2016, Jai signed on to appear in a horror film directed by Sinish, who had earlier made Endrendrum (2014) and worked as an assistant on the production of the shelved project, Vettai Mannan.

Produced by Kandasamy Nandakumar and Arun Balaji, the director revealed that Jai would portray a married man and would have three separate looks in the film.

[citation needed] Following the success of Bigg Boss Tamil and the famous words of actress Oviya, the term "Neenga Shut Up Pannunga" was used in a song in the film.

However, it was delayed multiple times solely because of Jai and his actions led to the production house seeking a payment of Rs 1.50 crore.