The object of this mode is to travel from the beginning to the end while collecting balloons left by Alice's brother, Jim, along the way.

The player must also prevent Alice from bumping into enemies that are attempting to pop her balloons, push her or kill her altogether.

Balloon Kid takes place in a small part of an unnamed, Earth-like world.

Other places in this part of the world are these unnamed locations in order of appearance: a forest, an ocean with a giant whale, an icy mountain, and an industrial building.

Alice and her younger brother, Jim, would spend endless days filling the skies with their balloons.

[5][6] On March 27, 1992, a subsidiary of Hello Kitty creator Sanrio, known as Character Soft, reprogrammed and published a Family Computer version of Balloon Kid, titled as Hello Kitty World (ハロー キティ ワールド).

The notable changes to the game were Balloon Kid's plot being replaced with Hello Kitty's, as well as updated/changed visuals.

On July 31, 2000, Balloon Kid was remade and renamed as Balloon Fight GB (バルーンファイトGB, Barūn Faito GB), and was also developed by Pax Softnica and published by Nintendo, but released in Japan for the Game Boy Color through the Nintendo Power flash RAM cartridge series.

This version features colored graphics, battery-backed memory for helping players save their progress in order to pick any stage of their choice after they completed them.

Balloon Kid was designed by Yoshio Sakamoto[7] and developed by Nintendo in co-operation with the external company Pax Softnica.

Although he found it to be "not mind-blowing, but it is fun and adds a bit of tension to things", he thought that Balloon Kid is "a nice little lost sequel from yesteryear that is pleasant to play through again for just three bucks".