It was a subsidiary of slot machine and pinball maker Bally Manufacturing.
The parent company saw and filled a need to supply records to the juke box industry.
The record division was launched in 1955 with much publicity, in such publications as Billboard Magazine, with Chicago entertainer, Lou Breese named as executive vice president.
As was usual at the time, records were issued in three speeds: 331⁄3, 45, and 78 rpm.
This article about a United States record label is a stub.