Bally Sports Wisconsin broadcasts 2,600 hours of locally produced programming per year and reaches more than 1.7 million homes.

[1] The first effort to air the Bucks and Brewers on cable, Sportsvue in 1984, was hampered by multiple factors, including dispersed systems and uncabled parts of the state of Wisconsin (including Milwaukee itself), team nadirs for the Bucks and Brewers and the availability of Chicago Cubs games via superstation WGN-TV throughout the state.

Despite being well out of the station's market area, MSC's late night encore of WCCO's 10:00 p.m. newscast also aired on the Wisconsin network until the Fox purchase.

[4] After Fox Television Stations sold WITI to Local TV in 2008, FSN Wisconsin relocated its operations to facilities in downtown Milwaukee.

On May 3, 2019, Sinclair Broadcast Group and Entertainment Studios (through their joint venture, Diamond Holdings) bought Fox Sports Networks from The Walt Disney Company for $10.6 billion.

[6] On November 17, 2020, Sinclair announced an agreement with casino operator Bally's Corporation to serve as a new naming rights partner for the FSN channels.

[13][14][15][16] On December 31, 2024, the team announced that it had opted to renew with Diamond and remain on FanDuel Sports Network for the 2025 season instead.

The contract will also add the ability to distribute in-market streams of Brewers games via Amazon Prime Video Channels.

[17] FanDuel Sports Network Wisconsin holds the regional cable television rights to NBA games from the Milwaukee Bucks (whose telecasts became exclusive to the network starting with the 2007–08 season), along with Major League Baseball games from the Milwaukee Brewers, and since 2000, simulcasts most of the NHL games from the Minnesota Wild televised by Bally Sports North (usually through Bally Sports Wisconsin Extra), as well as pre-game, post-game and fan shows for all three teams.

[19] The deal was discontinued after the 2011 season due to the Brewers wanting a schedule of games entirely in high definition (until a move of WMLW's schedule to a full-power signal in August 2012, this was impossible for them to do, along with multiplexing limitations) and the launch of a secondary feed allowing live coverage of both Brewers and Bucks games, making the team exclusive to the network.

It also carried national college sports rights they held as FSN, such as the lower-interest Big 12 Conference matchups which were usually pre-empted locally, and were of spare interest to Wisconsin viewers.