When questioned about this at a gathering of the British SSI (Society of Strip Illustration), "the usual gang of idiots" from Mad were unequivocal in their response: "We know nuthin', and what's more we ain't sayin'."
However, Anthony was concerned real ads would not be in the true spirit of Ballyhoo and demanded they should fit in with the magazine's editorial policy.
What this actually resulted in was the Ballyhoo editorial staff writing the advertising dialogue, leaving very little difference between the real and spoof ads.
and ended with "...It will do everything but give you good programs and Gawd knows no set will do that" while a spoof ad merely pointed out the advantages of balanced radio.
Sales peaked at almost two million, but started slipping towards the end of the decade when the decision was taken to close the magazine down.