The company has been featured by designers, holiday enthusiasts, and on television shows, including appearances on the sets of Hallmark Channel movies.
[5] In addition to artificial Christmas trees, Balsam Hill has expanded its product line to include holiday décor, wreaths, garlands, and seasonal home accessories.
In 2024, the company expanded its physical presence by opening Balsam Hill Studio in Lahaina, Hawaii, specifically catering to travelers.
[7] The Strategist by New York Magazine included Balsam Hill in a list of recommended artificial Christmas trees, noting the brand's realistic designs and variety.
[8] Additionally, The Telegraph featured Balsam Hill's Nordmann Fir among the six best artificial Christmas trees for 2024, noting its realistic look and quality.