He is the eponymous founder of the Balšić noble family.

He was a nobleman and military commander during the rule of Emperor Dušan the Mighty (r. 1331–1355) but managed to expand his power after the death of Dušan (20 December 1355) and gained control of the island of Mljet.

[2] He began by taking lands previously held by Lord Žarko, in Lower Zeta (south of Lake Skadar, and is then recognized as a "provincial lord" in charters of Emperor Uroš the Weak (r. 1355–1371).

He had a daughter Voisava Balsha who married Karl Thopia.

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