[2] Fleit and Vice Studios started the project after the fall of 2021 when the University of Alabama's rush process received attention on TikTok.

Young women who were rushing the sororities shared OOTDs on TikTok, and the #rushtok hashtag accumulated billions of views.

Fleit told The New York Times that none of the subjects were paid to participate in the documentary and that the film crew did not record inside sorority houses.

[4] Fleit found her subjects by searching social media for incoming students who planned to rush, and though she contacted five hundred women, few opted to participate.

[7] One documentary subject, Shelby, stopped responding to production after arriving on campus out of concern for her reputation with the sorority houses.

"[8] Some viewers criticized Fleit for turning the camera on herself multiple times throughout the film to talk in a vlog-style confessional about her experiences with alopecia.