The initial investments from BAND for the channel were infrastructures, technical staffs and journalists, which cost them $6 million.

Right at the launch, it reached 1 million viewers across Brazil on DIRECTV, NEOTV and independent pay-TV providers.

Besides the news bulletins, BandNews TV airs talk shows about business and culture and short documentaries during the commercial break.

The initial idea of the TV channel is also used on the radio station, with a slightly longer news wheel (20 minutes, including opinions from anchors and columnists.)

The channel also featured a small two-line ticker just above this three-line running one, showing Brazilian dollar (upper) and stock markets from Brazil, Europe, and Asia (lower).

As the channel started to use the slogan A notícia em primeiro lugar, this was the sign-in and sign-off tagline in every newscast.