"More bang for the buck" was preceded by "more bounce to the ounce", an advertising slogan used in 1950 to market the carbonated soft drink Pepsi.
The phrase "bigger bang for the buck" was notably used by U.S. President Dwight D. Eisenhower's Secretary of Defense, Charles Erwin Wilson, in 1954.
[7] The United States, instead of supporting a large regular army, increasingly depended on nuclear weapons to hold the Soviet Union in check.
[8] "Bigger bang for the buck" is similar to the phrase "more bounce to the ounce", an advertising catchphrase used in 1950 by PepsiCo to market its soft drink product Pepsi.
[12] In her 2010 book The Trouble with Thinking, Lauren Powers wrote that whenever she hears the cliché "bigger bang for the buck", she becomes "distracted" by the phrase's history and cannot continue paying attention to the speaker's words.