Bangla (drink)

Bangla[1][2] is an alcoholic beverage made from starch and sold in West Bengal.

[3] According to the government data of 2015, 48% of the West Bengal state's market share is Indian-made foreign liquor (IMFL), 39% is the Bangla drink.

11% of the market share is beer and the remaining 2% are occupied by wine and other spirits.

[4] The market, however, has been increasing for domestic liquor; this is due to a combination of a change in government policy that allows Bengali liquor to be sold in more outlets, improved production, better packaging, and new marketing strategies.

[3] A major proportion of excise revenue in the state of West Bengal comes from cheap Bengali liquor.