[2] It is based in London and is published every Friday for £0.50 (or for an annual subscription of £35).

Its aim is to link members of the British Bangladeshi community to the heritage of their ancestors in Bangladesh.

[4] The newspaper combines hometown weekly qualities (such as human interest stories, anniversaries, birthdays) with popular major newspapers or magazines features (such as book, movie, television, restaurant, music, stage, politics, health issues, sports, travel, fashion, art, classifieds, memoriam, obituaries).

[3] The newspaper focuses on current events and happenings of interest to the British Bangladeshi community.

The newspaper is read at the Bangladeshi High Commission in London and by civil service departments in Bangladesh itself.