As of August 2023[update], 46 Barberitos restaurants are operating in seven southeastern United States.

[2] The company mascot is Pepe, a grinning chili pepper wearing dark glasses and clutching a burrito.

The idea of the restaurant developed when Barber tried eating a healthy diet without a budget, while noticing a restaurant in Aspen, Colorado serving fresh food to customers.

After realizing his dissatisfaction with working in a corporate career, he decided to pursue building a restaurant in Athens.

[1] In 2019, NFL player and UGA alum David Pollack joined Barberitos as the brand's ambassador.