Barn advertisement

Advertisers take advantage of the barns' prominence in rural landscapes, paying their owners for the right to paint and maintain logos and slogans on them.

[3] Common barn advertisers include local roadside attractions, restaurants, and chewing tobacco manufacturers.

At the program's height in the early 1960s, some 20,000 barns in 22 states displayed Mail Pouch advertising,[1] with the greatest number in Ohio.

[5][6] In the early 1940s,[7] Clark Byers painted barns and their roofs for Rock City near Chattanooga, Tennessee, often with messages promising travelers the chance to see seven states from atop Lookout Mountain.

[8] More recently, Bob Evans Restaurants painted barns in Indiana and Illinois in a style identical to their billboards, until 2001.