[1] These barns can be found in Illinois, Indiana, Iowa, Kentucky, Maryland, Michigan, Ohio, Pennsylvania, New Jersey, New York, South Carolina, Tennessee, Wisconsin, West Virginia, Connecticut and California (Ontario, on Jurupa and Turner, and Merced County, CA-99 and Worden Avenue), although an increasing number have fallen into dilapidation or have been demolished.
The barns, usually hand-painted in black or red with yellow or white capital lettering, read as: "Chew Mail Pouch Tobacco--Treat Yourself to the Best."
Initially, barn owners were paid between $1 and $2 a year for the advertisement, equivalent in 1913 dollars to about $20–40 today, but more importantly, they received a much desired fresh coat of paint to preserve the integrity of the wood.
[3] In 1992, the owner of Mail Pouch Tobacco at the time, Swisher International Group, decided to suspend the use of barn advertisements when Warrick retired.
In the heyday of barn advertising (around 1900–1940) many companies paid farmers to use their barns as roadside ads, with other tobacco products (such as "Beech Nut" tobacco) and local feed and grain stores being the most common, but Mail Pouch was the only product advertised in so widespread and consistent a manner in this fashion.