[1] During his five years at the college Fulcher received a multi-disciplinary education that included training in cardboard design, display and packaging, skills that would be utilised later in his record sleeve work.

[2] In May 1965, Fulcher was recruited by The Conran Group as senior graphic designer alongside Stafford Cliff, Virginia Clive-Smith and John Muggeridge.

Between 1965 and 1966, Fulcher organised happenings, parties and other events under the name A1 Good Guyz with two graduates of Twickenham Art College, David Wills and Roy Burge.

With Wills, Bubbles undertook freelance design commissions, including a redesign of Motor Racing magazine and a recipe book for the English Egg Marketing Board.

With a business association established with two entrepreneurs, Edward Molton and Stephen Warwick, and with John Muggeridge from Conran serving briefly as an assistant, he set about working primarily for the music industry.

Teenburger also provided record sleeve designs for the bands Brinsley Schwarz and Red Dirt, as well as Vertigo artists such as Cressida, Gracious!

Following the closure of Teenburger in 1970 as a result of the disappearance of Molton and Warwick, Bubbles worked as the designer of the underground newspaper Friends (later renamed Frendz).

Bubbles engaged in many aspects of the group's visual identity, titling releases and designing posters, adverts, stage decoration and performance plans, some of which were adorned with mystical and mock-Teutonic insignia.

During this period he designed album sleeves and additional material for such acts as the Sutherland Brothers, Kevin Coyne, Edgar Broughton Band, Chilli Willi and the Red Hot Peppers, Quiver, the Kursaal Flyers and Michael Moorcock and the Deep Fix.

At these labels, Bubbles created more designs for Elvis Costello, as well as other artists such as Nick Lowe, Carlene Carter, Blanket of Secrecy and Clive Langer & The Boxes.

He created a prodigious output by working for such bands, musicians and performers as Peter Hammill, Vivian Stanshall, Generation X, Big Star, Johnny Moped, Whirlwind, Billy Bragg, Clover, the Sinceros, Roger Chapman, Phillip Goodhand-Tait, Dr. Feelgood, Inner City Unit and the Psychedelic Furs.

[6] His restyling included a fresh logo with "clean, stencilled, military-style lettering", which heralded the title's change from New Musical Express to NME.

[6][7] In 1979, Derek Boshier curated an exhibition entitled Lives at the Hayward Gallery, London, and he commissioned Bubbles to design the catalogue and poster.

Fulcher, who suffered from manic depression, committed suicide in London on 14 November 1983 by gassing himself, trapping the fumes in a plastic bag he placed over his head, at the age of 41.

[14] A revised and updated second edition of Reasons To Be Cheerful, with an additional contribution by US graphic artist Art Chantry, was published by Adelita in October 2010.

[16] A companion limited edition box-set, A Box of Bubbles, containing the monograph with a different jacket and reproductions of the designer's artworks for Ian Dury, Hawkwind and the Glastonbury Fayre triple-LP package, was published by specialist imprint Volume in September 2022.

[25] In 2020 an archive of Bubbles work was acquired for public collections under the UK's cultural gifts and acceptance in lieu (AiL) schemes and allocated to Liverpool John Moores University.

Projects include a capsule collection of shirts bearing Bubbles designs with Fred Perry in 2017,[34] Elvis Costello and Universal Music's 2020 box-set reissue of Costello's 1979 album Armed Forces,[35] the 12-inch vinyl rerelease of "Hit Me With Your Rhythm Stick" for Record Store Day 2021 with the Ian Dury Estate and music group BMG and a collaboration of four T-shirts with New York streetwear label Noah in 2022.