Leonard Lord

Leonard Percy Lord, 1st Baron Lambury KBE (15 November 1896 – 13 September 1967) was a captain of the British motor industry.

In 1927 Morris bought Wolseley Motors Limited, and Lord was transferred there in order to modernise their production equipment.

With the advent of the Second World War, Austin converted from civil to military production, in particular ambulances and government vehicles.

[4] Although Lord had success in his early career, his legacy was a sprawling and unprofitable product range, weak distribution and feeble management at British Leyland – ills which took their toll on the company.

[citation needed] He has contributed in the essential modernization of production methods at both Cowley and Longbridge, making the British motor industry compatible in world markets.

Finally, though he initiated the union of the industry's two major rivals, it was difficult to ensure that the two elements worked in harmony.

[1] In a review of the Longbridge operation, Graham Searjeant, Financial Editor of The Times (31 May 2007) notes that Lord was a "foul-mouthed, hard-driving production man".

Searjeant credits some of the failures at Longbridge to Lord's "lack of vision" and the "inadequacy" of his protégé-successor, George Harriman.

Gillian Bardsley, Archivist of the British Motor Heritage Trust, in her biography of Alec Issigonis, credits Lord with the vision that BMC needed an entirely new range of cars if it was to remain competitive into the 1960s.

Austin A40 Sports , ca 1951, designed by Eric Neale and manufactured by Austin Motor Company in conjunction with Jensen Motors . The car originated when Leonard Lord, upon seeing the Jensen Interceptor , requested that Jensen develop a body that could use the A40 mechanicals.
Morris Mini-Minor
designed by Alec Issigonis
by order of Leonard Lord
runner-up to Model T Ford for
car of the century