On UHF Channel 20 he broadcast a rambling, chaotic blend of rock and camp mixing live acid-rock acts such as Steppenwolf, Zephyr and Dr. John with Flash Gordon serials, campy movies from the forties and fifties, Allan Freed rock musicals, interviews with Playboy bunnies, Buster Crabbe (The original Flash) and movie stars such as Charlton Heston, Robert Mitchum and Cornel Wilde.

This live show included young people dancing to the hits of the day and in-person performances by such artists as The Commodores, Eddie Kendricks, Kool & the Gang, The O'Jays, War, Billy Preston, Earth, Wind & Fire, Joe Simon, B. T. Express and James Brown.

Acts included Gloria Gaynor, Village People, Donna Summer, Andy Gibb, Evelyn King and BT Express.

It ran from September 1982 to May 1983, before gaining the financial and promotional support of Pepsi Cola and moving the show to WWL channel 4 in New Orleans.

He promoted the 1977 Brute Music Festival, a three-day weekend that headlined Earth, Wind & Fire, The Commodores, Kool & the Gang, The Emotions, The Sylvers, Bohannon, Tyrone Davis, Michael Henderson, Johnnie Taylor, Gil Scott-Heron, Jimmy Castor, Shotgun, Walter Jackson, Les McCann, Juju, Brute, The Brothers Johnson and Slave.

In 1980 Richards hosted a yearlong tour as promotion director for Carefree Sugarfree Gum owned by the Squib Company in New York, they were tied in with a radio station in every city with the local big DJ.

Part of the promotion was to increase awareness of Carefree Sugarless gum, which had just come out, through a series of shows taking place in preselected high schools visiting 30 cities.

One school in each city that collected the most gum wrappers won a free concert with Hall & Oates, a visit from the local DJ, prizes and $1000 cash.