Barry M is a British cruelty-free cosmetics company, specializing in on trend make-up and nail products.

Employing over 80 people in a 45,000 square foot production, distribution and warehouse facility in Mill Hill, the company generates an estimated $17m in annual sales[1] supplying retailers such as Boots, ASOS, PYT, Superdrug and Tesco.

Barry Mero started his business life as a boy selling nail polishes on a stall in his mother's front garden.

Moving to North London, to Mill Hill East, Barry M was adopted by leading UK High Street retailers and became well known for its on trend nail varnish and make up ranges including Dazzle Dust eye shadow, Crackle Effect Nail Paint, Genie (colour changing) Lip Paint and Matte Me Up Lip Kits.

The company is listed as 'cruelty-free' in the Naturewatch Foundation's compassionate shopping guide[2] and removed all animal by-products from their product range in 2021.