This form of dark matter is composed of "baryons", heavy subatomic particles such as protons and neutrons and combinations of these, including non-emitting ordinary atoms.
The total amount of baryonic dark matter can be inferred from models of Big Bang nucleosynthesis, and observations of the cosmic microwave background.
From the perspective of Big Bang nucleosynthesis, a larger amount of ordinary (baryonic) matter implies a denser early universe, more efficient conversion of matter to helium-4, and less unburned deuterium remaining.
This could be resolved if more deuterium were somehow generated, but large efforts in the 1970s failed to identify plausible mechanisms for this to occur.
Other possibilities that were examined include "Jupiters", which are similar to brown dwarfs but have masses