The company is recognized by its retail stores, Bass Pro Shops and Cabela's, that feature natural outdoor designs and decorations.

[1] The company's headquarters, original store, and the Wonders of Wildlife National Museum & Aquarium are located in Springfield, Missouri.

[2] In 1972, 24-year-old Johnny Morris started selling fishing tackle out of his dad's Brown Derby Liquor Store in Springfield, Missouri.

[5] A few years later in 1987, Morris bought an empty plot of land on Table Rock Lake in Missouri's Ozark Mountains.

[14] The location includes interactive conservation exhibits, a giant cypress swamp, an alligator habitat, a hotel, restaurants, shopping, a bowling alley, a 28-story free-standing elevator, and an arcade.

[1] In 2019, Bass Pro Shops sold eleven of Cabela's stores to Sansome Pacific for $324.3 million in a sale-leaseback program.

[29][30] In 2020, Great Outdoors Group, the parent company of Bass Pro Shops and Cabela's, attempted to acquire Sportsman's Warehouse.

[32] In 2023, Bass Pro Shops and Bluegreen Corporation announced plans to acquire the Branson Cedars Resort.

[56] In 2023, the University of Missouri Board of Curators approved the naming of the Johnny Morris Institute of Fisheries, Wetlands and Aquatic Systems, in recognition of the Bass Pro founder's contributions to conservation.

[58] Customers at Bass Pro Shops and Cabela's can donate to it by choosing to round up their purchases to support different conservation partners and projects.

Fish and Wildlife Services and National Oceanic and Atmospheric Administration to care for sea turtles that are found injured.

[63] Big Cedar Lodge is the only resort in the world that has all of its golf courses designated as Audubon International Signature Sanctuary locations.

[66] All proceeds from events held at the arena are used to enhance Thunder Ridge land and support conservation efforts.

[67] In July 2024, the Rolling Stones performed and demonstrated the region's capability to host major musical acts and attracted significant attention to the arena, indication its potential for large-scale entertainment event.

[68][69] Bass Pro Shops has partnered with Convoy of Hope to provide disaster relief for those affected by tornadoes, wildfires, floods, and hurricanes.

[71] Bass Pro Shops regularly supports military and veterans organizations and events such as the United Service Organizations (USO), AMVETS, Helping a Hero, Folds of Honor, the Shadow Warrior Project's golf tournaments, and the 2021 Missouri Veterans Fishin' Contest.

[72] In 2022, The Association of the United States Army (AUSA) awarded Bass Pro Shops and Johnny Morris the National Service Award for "recognition of exemplary service and demonstrated enduring support to the American Soldier and the United States Army community.

In previous seasons, they have also sponsored Dale Earnhardt,[89] Tony Stewart,[90] Jaime McMurray, Ryan Newman,[89] Ty Dillon,[91] and Daniel Hemric.

[103][104][105][106] The court noted that any payments Bass Pro Shops made as part of the settlement "should not be construed as an admission of liability.