[2][3] In 2016, Hay visited a dressmaker to have a favorite vintage Laura Ashley dress remade, and decided that she wanted to focus on fashion.
[5] Her designs are modest yet whimsical - stiff collars, tiered skirts, and "prints that are almost uncomfortably naïve."
Hay's designs have been worn by Gillian Jacobs, Jessica Chastain, Lena Dunham, and Natalie Portman.
such as Alexandre Birman, Brett Heyman, Carly Cushnie, Christian Siriano, Cynthia Rowley, and Dao-Yi Chow.
[15] She is married to fashion photographer Alexei Hay, and they live on the Upper West Side with their two children.