Between 2020 and 2021, Bauli re-confirmed itself as the leader company in the recurrence market with a 37% share for Christmas and 33% for Easter.

The Bauli market share in so-called special occasion products (colombe, pandoro and panettone) stands at 25% while that in breakfast croissants is over 22%.

and in 2006 the Treviso-based company Doria, producer of "Bucaneve", "Atene" and "Doriano" biscuits.

On 31 July 2009, Bauli acquired from the Nestlé group the bakery products marketed under the Motta, Alemagna, "Tartufone Motta", "Trinidad" and "Gran Soffice" brands and the related production site in San Martino Buon Albergo.

[2] On 9 February 2013 Bauli took over the Bistefani group, producer of Krumiri biscuits;[3] three years later, in March 2016, the company's Casale Monferrato plant closed.