The area is most well known for being home of the SM Mall of Asia, the largest mall in the Philippines, Aseana City, an integrated mixed use central business district serving the Bay Area, 8 km2 (3.1 sq mi) Entertainment City with Las Vegas-style casinos, amusement parks, theaters, office building, hotels, residential buildings and resorts.

It lies on the western side of Roxas Boulevard in Parañaque and south of the SM Mall of Asia Complex.

It is directly accessible from Ninoy Aquino International Airport via the NAIA Expressway, and from the Makati CBD, Ortigas Center and Bonifacio Global City via EDSA.

By the end of Marcos rule in early 1986, 660 hectares (1,600 acres) had been reclaimed, including the 77-hectare (190-acre) Cultural Center of the Philippines Complex.

[4] In 2017, the project of the Philippine Reclamation Authority renamed to Manila Bay Freeport Zone which was envisioned by President Rodrigo Duterte.

[11] It is also the location of the former Uniwide Sales Coastal Mall, which once housed the Southwest Integrated Bus Terminal (SWITS).

The Parañaque Integrated Terminal Exchange (PITx), the successor to SWITS, is situated near the north end of the Manila–Cavite Expressway.

The area hosted Michael Jackson's HIStory World Tour concert on December 8 and 10, 1996 in front of 110,000 people.

The area is planned to contain the Cyber Bay City with the Golf Residential Community District serving as its anchor development.