[1][2][4] The creation of the new township was aimed at providing a housing area adjacent to the newly built industries in Bayan Lepas, and erasing social and economic inequalities between the urban and rural inhabitants.

[4] In recent years, the Penang state government has allocated investments towards the development of Bayan Baru into a Business Processing Outsourcing (BPO) hub.

[6] A number of multinational firms, including Celestica, Keyence, Swarovski, Jabil, Teleperformance, Kuehne + Nagel and Zurich Insurance, have already set up business outsourcing centres within the area as well.

These routes are complemented by Rapid Penang's Congestion Alleviation Transport (CAT), a free-of-charge transit service within Bayan Baru.

[23] In addition, Rapid Penang's cross-strait BEST shuttle services, BEST A and BEST B, are available for employees transiting between Bayan Baru and Seberang Perai on the mainland.