The township of Seberang Jaya was built in 1970 by the Penang Development Corporation (PDC), in tandem with the establishment of the Perai Industrial Estate.

[2][3] The construction of the new township was aimed at providing a housing area adjacent to the newly built industries in Perai, and erasing social and economic inequalities between the urban and rural inhabitants.

[4][5] These are complemented by Rapid Penang's Congestion Alleviation Transport (CAT), a free-of-charge transit service within Seberang Jaya.

The mall also contains the Sunway Carnival Convention Centre, a major venue for meetings, incentives, conferences and exhibitions (MICE).

Situated at Jalan Todak, the Arulmigu Karumariamman Temple has the largest gopuram, or main sculpture tower, in Malaysia, measuring 72 ft (22 m) tall.