Bazaarvoice is a technology company based in Austin, Texas, that provides software that allows brands and retailers to collect and display several types of user-generated content (UGC) on their e-commerce websites.
[2] Currently, the company also has offices in New York City, Chicago, London, Munich, Belfast, Paris, Vilnius, Sydney, and Bengaluru.
[4] Initially, Bazaarvoice focused on software that lets businesses add product reviews to their websites.
[10] Following that, in a 2013 Gartner report, Bazaarvoice was named one of the ten fastest growing CRM vendors.
[11] A year later in 2014, Bazaarvoice and TripleLift partnered to allow native ads to run on client websites.