It was published between 1994 and 2011 by Carpe Diem Publications Limited, with fresh issues available at bars, restaurants and coffee shops throughout the HK SAR on the first and third Thursdays of each month.
In addition to targeting Hong Kong's English-speaking 20- to 35-year-old residents, the magazine also provided event updates to tourists, and was once recommended in Lonely Planet’s Hong Kong & Macau City Guide as a "highly visual and glossy publication," useful for its "complete listing of bars and clubs.
The magazine was distributed free of charge at approximately 700 predominately commercial venues (bars, restaurants, cafes and hotels) throughout Hong Kong Island, Kowloon, and the New Territories.
[2] The 50-page, glossy color magazine usually included several one- to three-page lifestyle, arts and live music features, in addition to its regular sections.
These sections comprised: Apart from the periodical itself, bc magazine also provided the following side projects: The Golden Durian Awards[3] In its sixth year, the Golden Durian highlights the year's best, worst, and most ridiculous works and personalities of Hong Kong cinema.