Be Military Fit

In September 2018, it was purchased by NM Capital and Bear Grylls Ventures and re-branded as Be Military Fit.

He thought that an added emphasis should be made on providing motivation, which was lacking in the majority of those who work out in gyms.

Sowerby had just completed his Reservist Army Physical Training Instructors course (PTI) and along with Skinner agreed to join with Cope in this new venture.

It claims to be Europe's largest outdoor fitness company, training 30,000 people annually.

The class is punctuated by a quick water break at the midpoint and ends with a five-minute cool-down and stretching session.

Alongside the military fitness classes, BMF also offers running clubs in certain locations.