The Tams' version was released as a single in 1968, in the US, and was a moderate success, peaking at No.
It has since become one of the most popular beach music songs, especially in the American South, where the song and the group enjoy continued popularity and recognizability, as do all of the hits by the group.
The song is also still popular in the United Kingdom among fans of Northern soul.
[4] Noddy Holder, lead singer with '70s British Glam rock band Slade, claimed in a newspaper interview that his band was playing the song live long before its Northern Soul success.
[5] Sonia's version of the song was produced by Nigel Wright for her second, self-titled studio album.