The series was created by Addie Swartz[1] and initially published by B*tween Productions, then licensed by Simon & Schuster.
It comprised a book series, branded gifts and a website, all aimed at creating healthier role models and more positive messages for pre-teen girls.
The books offer an alternative to the perceived preponderance of provocative and objectionable messages aimed at youth culture, particularly "tweens".
The series was self-published by B*tween Productions as part of a bigger initiative to create a multi-media brand that was healthy and positive.
"[6][7] The School Library Journal praised the series, writing that Katani's Jamaican Holiday was "a lively introduction to Jamaica's rich history, culture, and lifestyle.