[2] In the past decade, BEANPOLE has gradually expanded internationally, with the majority of its shops located in Asia.

Marking its 30th anniversary, this rebranding means being reborn as a sustainable brand with a new image encompassing products, stores, and visuals.

The contribution of IDEO’s support, successfully helped BEANPOLE to infiltrate the foreign markets, as they now have over 400 stores across Asia and a number of sub-brands across the globe.

[4] BEANPOLE, has worked alongside: Carlos Osman (2009), Juun.J (2010), Band of Outsiders (2010),[5] Kim Jones (2011),[6] Fashion blogger The satorialist (2011), and Christophe Lemaire (2012);[7] and has partnered with Liberty London / Opening Ceremony, which contributed to their global expansion in the fashion industry.

[8][9] BEANPOLE also officially supported Olympic uniforms for Korean representatives in both London(2012) and Rio(2016).