The name is derived from the fact that the figure is a cartoon-style representation of a bear and that it is a variation of MediCom's Kubrick design.

The at sign in the place of the letter a is a visual device that is a part of the Bearbrick brand, and as such, a trademark of MediCom Toy.

Since then Bearbricks have been released in several different sizes using a variety of materials, including wood, felt, and glow-in-the-dark plastic.

Exclusive pieces such as these are highly sought after and difficult to obtain for collectors outside Japan; they are often purchased on the secondary market, especially online auctions.

Sustainable fashion brand PANGAIA, have collaborated with Bearbrick on a collection of hoodies, track pants, T-shirts and bags.