[1][2] It launching its first collection in August at the same year consisting of seven products in dark blue denim,[citation needed] under the brand name "Ivana Helsinki".
In 2007, Ivana Helsinki was the first Nordic company ever to participate in the Paris fashion week.
[3] In September 2010 Ivana Helsinki launched its first collection in New York fashion week, Ivana Helsinki is the only Finnish fashion brand accepted in the official IMG calendar in the New York fashion week.
[4] In February 2013, Ivana Helsinki showcased their newest collection Rotterdam at the New York fashion week.
In addition to her work with Ivana Helsinki, Paola Suhonen has designed products, concepts and patterns for many companies and associates.