Beatties

Beatties was a small British department store group located primarily in the Midlands of England.

[2] Former Beatties-branded House of Fraser stores in Aylesbury, Birkenhead, Telford and Worcester were also announced to close.

[3] Despite the CVA, Mike Ashley started saving stores on the basis of whether they could cut rent to achieve a specific margin.

Beatties was founded in 1877 and had grown from a small family drapery business in Wolverhampton to a department store with an excellent reputation for customer service.

To offer this to the public in attractive surroundings, backed by pleasant and effective service, and in an atmosphere of complete integrity and responsibility.

The first Beatties store in Wolverhampton .
Members' Guide books issued to staff on joining Beatties
The Beatties department store in Telford prior to August 2007 rebranding to House of Fraser.