In 1898 Richards expanded the business into the North Western Arcade and within two years had added a Dressmaking department.
In 1914 the frontage on Bull Street was rebuilt and the store had expanded into Temple Row, as well as the Windsor and North Western Arcade.
During 1921 Frank Matthew was replaced as manager by Richards nephew, Charles Phillips.
In 1927 Maurice Clutterbuck took charge of the business, but it was struggling due to the economic climate and the store was made available for sale, though no bids were accepted during the 1930s.
The business took a big hit during World War II when bombs destroyed a third of the store in 1940.