The first Beaugrenelle shopping mall, which opened in 1979, was an integral part of a residential complex built in the typical brutalist style of the time.

The neighborhood had been designed according to a utopian vision particular to France: in the 1960s and 1970s, urban planners believed that functional areas, such as shops and living spaces, should be elevated and separated from the traffic.

Its project was to demolish the existing center, extend its perimeter, incorporate it into the city and bring it down to the Seine.

One hundred and twenty stores and restaurants are spread over 50,000 m2 of fashion retail space, divided into three buildings: Magnetic, Panoramic and City.

The Magnetic and Panoramic buildings are linked by a covered pedestrian bridge, creating a gateway to the 15th arrondissement from the River Seine.

One of the special architectural features of the Beaugrenelle mall is the exoskeleton walkway, an external steel skeleton wrapped round a glass tube.

A matching blue mobile, designed by the French artist Xavier Veilhan, adorns one of the atria and creates a link between retail and culture.

The mall also includes 10 stores dedicated to beauty and well-being products, 12 devoted to household items, and 14 that sell cultural and leisure goods.

[14] At Christmas time, it partners with Disneyland Paris to decorate the shopping mall with Disney characters.