They are often employed by department stores and boutiques, although some are freelance or work exclusively online.
Their focus is usually on clothes, although the number of non-clothing stores – such as furniture retailers – that offer personal shopping services is on the rise.
There are no formal educational requirements to become a personal shopper, though most outlets recommend related retail experience.
[1] A personal shopper is typically employed by the store itself, which means that payment for the service is not required.
Some personal shoppers operate without affiliation on a freelance basis, including private client event styling and closet organizing.