The title song, "Beautiful", is being used in Kose Cosmeport's "Salon Style" commercials since early June 2009.

[2] She also held four in-store events at Shinjuku's "Flags" (6/10), Tressa Yokohama (6/13), LaLaport Tokyo-Bay (6/13) and Nagoya's "Asunal Kanayama", entitled "Mai Kuraki 10th Anniversary Event: Beautiful", where Kuraki gave away postcard sets to audience members.

"Beautiful" is Kuraki's second Top 3 entry in a row and her first single to reach the second spot in six years, since "Make My Day".

With "Beautiful", Kuraki updated her own record for being the only female artist to have all of her 32 singles enter the Top 10.

[3] "Beautiful" became the first number daily one single written by a South Korean songwriter in Japan.